My thoughts? They have people in a department who all they do all day is read these types of forums. Then, they go back to their respective committees and report on what the issues are and they form policy and videos based on what the "hot" buttons are.
This is what marketing departments of corporations do. Do focus groups, read comments in forums and then conform to what people want if possible.
There is NO WAY that they are using God's Word as their guide, because if they were, then what other people thought and said would make no difference whatsoever.
The song does sound very Christendom-ish and also the "Jesus is the way, the Truth, and the Life" phrase is what Mark Martin says in literally every video that he makes. He also calls them out for never talking about Jesus. Eric Wilson does the same thing. Eric literally counts how many times the name Jesus appears in WT articles.
So, yes, WT is conniving again. Make any kind of corny song you want, if you don't ACT like Jesus, then Matthew 7:15-23 applies to them:
15 “Be on the watch for the false prophets
q who come to you in sheep’s covering, but inside they are ravenous wolves. 16 By their
fruits you will recognize them. Never do people gather grapes from thorns or figs from thistles, do they? 17 Likewise, every good tree produces fine fruit, but every rotten tree produces worthless fruit. 18 A good tree cannot bear worthless fruit, nor can a rotten tree produce fine fruit. 19 Every tree not producing fine fruit is cut down and thrown into the fire. 20 Really, then, by their fruits you will recognize those men. 21 “Not everyone saying to me, ‘Lord, Lord,’ will enter into the Kingdom of the heavens, but only the one doing the will of my Father who is in the heavens will. 22 Many will say to me in that day: ‘Lord, Lord, did we not prophesy in your name, and expel demons in your name, and perform many powerful works in your name?’
a 23 And then I will declare to them: ‘I never knew you! Get away from me, you workers of lawlessness!’